How to build an audience base

What’s the better way to build an emerging theatre city’s audience base: by showing them local productions about local issues or by showing them “great”, time-tested plays with universal themes?

Vancouver-based playwright Simon Ogden asks the question today at his The Next Stage theatre blog:

“Would they prefer to see plays set in other cities and other cultures, or do they want us to address their issues with references to their city and in their own vernacular?”

Read the full post here: Towards a sticky theatre.

Leave a Comment

Your email address will not be published. Required fields are marked *