Convey our excitement at the ridiculous amount of interesting work that is going on around us, instead of whining about every sleight against us the system has ever perpetrated?
Just gotta agree with Travis.
Very gruntled!
Get up earlier.
Find ways to achieve organizational goals that allow you to work in a fun, creative way. Accounting is boring because it’s being done by accountants!
Have you guys been on facebook lately? At any given time, I’ve got about 10 outstanding “invites” for shows. That’s 10 x 3 badgering emails reminding me that the show is going to start soon, that the show is on, that the show is about to close so don’t miss it.
Facebook is an amazing marketing tool, but where’s our industrial saturation point? And are we out there anticipating the next frontier, or are we just squeezing the current platform for all its worth – ignoring the fact that it’s doomed to collapse under the weight of its own popularity? Kind of like capitalism.
Is the new indie marketing “The Democratization of Saturation Marketing”?
Also, we can do a better job of celebrating our mistakes.
Celebrate someone ELSE’S work!
Ian,
I am right there with you. I’m transitioning into a position where I’m going to be the one calling the marketing shots – I think Facebook/Social Networking is a no-brainer for the cost (in terms of money, though time sink is another matter), but the accessibility of creating events, sending invitations, setting up groups etc. is causing a glut. Whereas even a few months ago if you had a FB presence in Chicago you were a rarity, it’s now fairly common. What’s NOT common is a plan for using it effectively (let alone the metrics to measure effectiveness!) I think now that the shininess of the tool has worn off, we can reassess the things FB/Social Networking does well and what it doesn’t do well, and evaluate that against our org/production goals and develop some new strategies. Once my presumed new position becomes official, I’m going to be experimenting and writing on my blog about it – we’ll figure it out together!
But yeah, keeping up with my invites has become as much a lost cause as keeping up with my feed reader.
Just a few months from Facebook presences being a rarity to being over saturated in Chicago? Amazing. It goes to show you why there’s so much to be gained (and lost) from keeping up with the Joneses on the bleeding edge.
I think we can do a better job of making technology work for us rather than the other way around. And that means keeping in mind our goals and dreams for change all the time, and admitting when an experiment doesn’t achieve the right results.
Facebook is definitely oversaturated, and about 30? 40? theaters in Chicago have launched a twitter feed in the last month, with more cropping up each week. I’m a bit more confident that twitter will pan out more than facebook as a tool for getting butts in seats, because:
1) Each good tweet tells a story, and that means that there are more stories.
2) It’s easier to ignore people on twitter, which means patrons get all the oxygen they need, unlike the suffocation of facebook or email.
3) It’s harder to write bad copy when you have a rigid character limit.
3a) but it’s still easy.
1. I officially distance myself from creative accounting.
2. I hope that my call to celebrate exciting work isn’t baked into the Facebook thing… cause I rue the day that unscrupulous event humans found it.
I MEANT what Kris SAID.
3. Nothing will result in more butts-in-seats. I will remain a shabby-coated iconoclast all my days.
Convey our excitement at the ridiculous amount of interesting work that is going on around us, instead of whining about every sleight against us the system has ever perpetrated?
Just gotta agree with Travis.
Very gruntled!
Get up earlier.
Find ways to achieve organizational goals that allow you to work in a fun, creative way. Accounting is boring because it’s being done by accountants!
Have you guys been on facebook lately? At any given time, I’ve got about 10 outstanding “invites” for shows. That’s 10 x 3 badgering emails reminding me that the show is going to start soon, that the show is on, that the show is about to close so don’t miss it.
Facebook is an amazing marketing tool, but where’s our industrial saturation point? And are we out there anticipating the next frontier, or are we just squeezing the current platform for all its worth – ignoring the fact that it’s doomed to collapse under the weight of its own popularity? Kind of like capitalism.
Is the new indie marketing “The Democratization of Saturation Marketing”?
Also, we can do a better job of celebrating our mistakes.
Celebrate someone ELSE’S work!
Ian,
I am right there with you. I’m transitioning into a position where I’m going to be the one calling the marketing shots – I think Facebook/Social Networking is a no-brainer for the cost (in terms of money, though time sink is another matter), but the accessibility of creating events, sending invitations, setting up groups etc. is causing a glut. Whereas even a few months ago if you had a FB presence in Chicago you were a rarity, it’s now fairly common. What’s NOT common is a plan for using it effectively (let alone the metrics to measure effectiveness!) I think now that the shininess of the tool has worn off, we can reassess the things FB/Social Networking does well and what it doesn’t do well, and evaluate that against our org/production goals and develop some new strategies. Once my presumed new position becomes official, I’m going to be experimenting and writing on my blog about it – we’ll figure it out together!
But yeah, keeping up with my invites has become as much a lost cause as keeping up with my feed reader.
Just a few months from Facebook presences being a rarity to being over saturated in Chicago? Amazing. It goes to show you why there’s so much to be gained (and lost) from keeping up with the Joneses on the bleeding edge.
I think we can do a better job of making technology work for us rather than the other way around. And that means keeping in mind our goals and dreams for change all the time, and admitting when an experiment doesn’t achieve the right results.
Facebook is definitely oversaturated, and about 30? 40? theaters in Chicago have launched a twitter feed in the last month, with more cropping up each week. I’m a bit more confident that twitter will pan out more than facebook as a tool for getting butts in seats, because:
1) Each good tweet tells a story, and that means that there are more stories.
2) It’s easier to ignore people on twitter, which means patrons get all the oxygen they need, unlike the suffocation of facebook or email.
3) It’s harder to write bad copy when you have a rigid character limit.
3a) but it’s still easy.
1. I officially distance myself from creative accounting.
2. I hope that my call to celebrate exciting work isn’t baked into the Facebook thing… cause I rue the day that unscrupulous event humans found it.
I MEANT what Kris SAID.
3. Nothing will result in more butts-in-seats. I will remain a shabby-coated iconoclast all my days.