You know what’s amazing about the Soulpepper posters, besides everything? It’s how they take human bodies and replace the head with something that’s not a human head. It’s a simple idea that helps bring cohesion to the brand across multiple production campaigns. From the ‘night mother poster. From the Glengarry Glen Ross poster. So, what’s […]
Tag: theatre marketing
Everything I know about theatre today I learned from blogging
Image courtesy of Katy’s Non-Profit Marketing Blog Branding the independentsBy Simon Ogden When I started my theatre blog in March of 2007, I had no idea there were other theatre bloggers out there, much less an organism called the theatrosphere. For real. It honestly didn’t occur to me. I had only just found out what […]
Selling out
Vancouver-based theatre blogger and playwright Simon Ogden is in Beijing for the summer Olympics. In his absence, he has graciously invited a few other writers to guest post at his blog. Among them is Praxis Theatre’s Director of Marketing and resident blogger Ian Mackenzie, with his offering: Selling at the fringes – a new approach […]